PRODUCT / HEATMAPS
Improve any web page
Heatmaps show you where users move, click, and scroll, so you can remove friction and convert with confidence.
See what grabs users’ attention. Or the buttons and content they completely miss.
The world's largest sites have created over 7.5 million heatmaps with Hotjar
Get started with Heatmaps
The world's most popular heatmap tool. Trusted by over 1.1 million websites across 180+ countries. And it's free.
No credit card required
GDPR- & CCPA-ready
Unlimited heatmaps on all plans
365 days' storage to compare over time
Four extra tools. All for free.
These tools play well together to help you improve your site with confidence.
Recordings
See what your users see
Get live playbacks of users on your site. Improve your site on-the-fly by watching full recordings of each visit. You can see things like clicks, mouse movements, u-turns, and rage clicks.
Learn more
Feedback
Discover how users feel
A real-time suggestion box on your site where users express frustration or delight about individual parts of a page. Get direct feedback in-the-wild across your site or product.
Learn more
Surveys
Hear from your users
Create and use targeted surveys to get a better understanding of your users. Send surveys to users in the moment (not weeks later) to validate your ideas in real time.
Learn more
Interviews
Connect with users 1:1
Quickly recruit the right users and get interviews scheduled with minimum fuss. Focus on spotting the key insights while Engage seamlessly hosts, records, and transcribes your interview calls.
Learn more
Here's how others use Heatmaps
“Hotjar’s Heatmaps revealed where users click during the signup process. This revealed a few issues that, when resolved, boosted our conversions”
“Heatmaps helped me identify where users spend most of their time and assess if they should be spending time there or not.”
“Heatmaps showed us that very few users scroll down beyond our hero, so when redesigning our landing pages, we used this information to redesign only that section.”
“Using Hotjar’s Heatmap's we revealed a simple mistake we were making.”
“Heatmaps makes insights visual and easier to understand - and it’s less time-consuming to analyze and get some quick wins.”
“We didn’t really know what people were doing on our site or how they were using our product. Hotjar helped us understand our customer better.”
The complete guide to heatmaps
A complete guide to website heatmaps with chapters about creating and analyzing heatmaps, case studies, practical examples, and FAQs.
