Why Hotjar / For Product Managers
Truly understand your users with Hotjar
See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.
Why Hotjar / For Product Managers
Truly understand your users with Hotjar
See how people experience your product, figure out the changes they need most, and get buy-in for your ideas. Fast.
5,750 product managers discover insights in Hotjar every week
56,549 users signed up last month
No credit card required
GDPR- & CCPA-ready
Reduce assumptions and validate ideas
Understand how users truly behave in your product with unbiased reliable data. Stop guessing and build product features that are guaranteed to help your users.
"Rather than guess what's needed, we watch session recordings to build what's right for the users."
Maximize your new feature's potential
Stress test the usability of new features and functionality with your users. Identify usability issues or bugs off the bat and make data-driven decisions before they impact your users.
“We got much closer to users than we have ever been able to before. The insights gathered continually help us better understand their needs and create experiences that truly help them achieve their goals.”
Spot opportunities to hit business goals
Prioritize your roadmap with eye-opening insights about your users' experience. Grow usage and keep customers hooked with the new features that resonate.
"Hotjar helps us empathize with users and confirms that our work is having a positive impact."
Make better decisions and prioritize effectively
Test your hypotheses and prototypes with real users before you invest in building something new.
“Engage allowed us to make user testing a habit and a truly fun thing to do by taking care of the painful parts. Engage repeatedly connected me with people with just the right background, allowing us to focus solely on testing.”
Spot issues before it's too late
Troubleshoot issues by seeing a user's negative experience through their eyes. Help your team understand the problem and prioritize fixes, fast.
"We made a lot of corrections quickly. Without Hotjar I don't think we would have a clue what was going on."
Get buy-in for your next big idea
Create a compelling case for what needs to be built, with real insights about your user's experience.
"Hotjar is key in how I communicate product insight. It shows senior stakeholders what's really happening on the site."
Here's how it works
Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more
Hitting targets with Hotjar
Increase conversion
Andrew increased conversions on his site by 3x with insights from heatmaps and recordings.
"With Hotjar... our conversion rate went from 0.5% to 1.6% for visitors making a payment in just one month."
Hitting targets with Hotjar
Spot and fix bugs
Luke spends just eight minutes a day watching Recordings and fixes one bug a week.
"I open up Recordings to watch people using the new feature. Immediately I'll spot things I wasn't expecting."
Hitting targets with Hotjar
Validate ideas
Brett doesn’t rely on gut instinct. He analyzes behavior from 7 million users to validate his ideas.
"Hotjar helps us understand our customers, their engagement, and their journey."
Build a better product experience with Hotjar
Trusted by over 1,148,546 organizations across 180+ countries. It’s free, forever.
No credit card required
No credit card required
56,549 users signed up last month
GDPR- & CCPA-ready
