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Why Hotjar / For UX Designers

Design with your audience in mind

Figure out what works, what doesn’t, and why. An easier way to validate ideas and get buy-in for your designs.

Why Hotjar / For UX Designers

Design with your audience in mind

Figure out what works, what doesn’t, and why. An easier way to validate ideas and get buy-in for your designs.

6,400 designers discover insights in Hotjar every week

56,549 users signed up last month

No credit card required

GDPR- & CCPA-ready

Stop guessing and design with confidence

Inform your next designs with insight into users' habits, behaviors, frustrations, and needs. With users at the center of your design, your creations are guaranteed to resonate.

“We couldn’t have improved our design without regularly collecting qualitative data. The insights we’ve got through Engage were extremely valuable and clarified the main motivations and concerns of our users.”
Zsófia Czémán
Designer, Realeyes

From Product Designers

See exactly where users get stuck

Quickly learn when users encounter problems with Hotjar's live session playbacks. Spot issues that traditional analytics tools miss.

"The biggest win came in just two days. We were able to identify an elusive bug that had been causing us headaches for months and fix it."
Jacob Pitcher
Customer Experience, HeyOrca!

From Product Designers

Discover opportunities to improve the UX

See the product experience through your users' eyes to get an unbiased view of your designs. Tweak your work with real and reliable user feedback.

"Hotjar helped us understand all the different ways people used our products – helping us optimize our designs."
Saurabh Soni
Product Designer, Razorpay

From product designers

Build a compelling business case for your idea

Remove subjective opinions from design decisions with Hotjar's unbiased insights into users' needs.

"For most projects, you're going to have a lot of stakeholders to convince. Showing real user data from Hotjar really helps get their attention."
Michael Aargaard
Conversion Optimizer, Unbounce

Here's how it works

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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Engage

Design better product experiences with Hotjar

Trusted by over 1,148,546 organizations across 180+ countries. It’s free, forever.

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56,549 users signed up last month

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GDPR- & CCPA-ready