New: flexible, templated dashboards for more control. Meet Dashboards

PRODUCT / FUNNELS

Learn where and why users drop off with Funnels

Connect the dots between your numbers and the real user behavior behind them. Find and fix conversion pitfalls anywhere in your funnel, fast.

PRODUCT / FUNNELS

Learn where and why users drop off with Funnels

Connect the dots between your numbers and the real user behavior behind them. Find and fix conversion pitfalls anywhere in your funnel, fast.

Trusted by 1,262,773 websites in 180+ countries

PRODUCT / FUNNELS

How it works

Funnels bridges the gap between your conversion rates and what real users are actually doing on your site.

Get a full overview of your funnel and see where most users drop off.

"We use Funnels to track conversions and then watch the recordings. It really helps us understand why users drop off."
Mo Masoud
Director of Digital Strategy at Grimco

Become a conversion-rate connoisseur

Funnels is available on the Observe Scale plan. Talk to our Sales team to unlock Funnels today.

Measure conversion rates at every step

See where and why users drop off

Privacy icon

GDPR- & CCPA-ready

Four tools available on every Hotjar plan

Combine Funnels with Hotjar’s four main tools for the best experience.