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WHY HOTJAR / FOR MARKETING TEAMS

Build exceptional digital experiences that convert

Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert—and why not.

WHY HOTJAR / FOR MARKETING TEAMS

Build exceptional digital experiences that convert

Confidently optimize your website's user experience and revenue, with actionable insights that uncover exactly why your users convert—and why not.

792,434 marketers discover actionable insights in Hotjar every week

Make sense of drop-offs

Visualize your conversion flows with a full overview of your funnel. Quickly see where most users drop off —and the real user behavior behind it.

"Funnels helped me identify where in the customer journey people drop off. Recordings let me understand what people see when they arrive on our website—what they click and what they don’t. Heatmaps helped me identify where they spend most of their time and assess whether they should be spending time there.
Piriya Kantong
Senior Marketing Analyst, Gogoprint

See beyond the numbers

Get real, first-hand insights of what people actually do in the wild. Discover issues and pain points that make people leave, and confidently optimize for impact.

"After looking at recordings, heatmaps and getting feedback from surveys - we grew from 80k to 150k members."
Sam Mallikarjunan
Marketing Strategist, Inbound.org

Convert with confidence

Make data-driven decisions to streamline your user journey and increase conversions. Connect with users 1:1 and test your prototypes with real users before you invest in building something new.

"Engage helps us iterate drastically faster on our designs. Preparation for user tests used to take at least 2 working days, including screening & recruiting. Since we started to use Engage, this takes us only half a day."
Tamas Kocsis
Product manager, Skyscanner

Optimize your marketing efforts

Uncover which channel converts best and why—then double down on it in your next marketing campaign.

"If you want to improve conversions on your site, install Hotjar. We’ve made changes inspired by Hotjar that grew conversions by 42%."
Gavin Bell
Founder, Yatter

Unlock the secrets to high-converting pages

Get a front-row seat to how your audience interacts with your top-performing campaigns. Know exactly where to put your focus and where not to, all with just a glance.

“Hotjar makes it faster to optimize our conversion rates. It lets us stop guessing and actually see how the customer interacts with our website. We can find solutions, fix problems, and get more leads for our sales team”
Anna Grunanger
Head of Acqisition, Vimcar

Here's how it works

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

Ask
New AI features
Engage

Maximize conversions and revenue with Hotjar!

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