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How StudentCrowd increased conversions by 55% in 2 Hours.
StudentCrowd is a platform developed for university students in the UK to review just about anything, from the university, courses, accommodation, and even part-time jobs.
As COO & Founder of StudentCrowd, Paul Humphreys reviews form conversion rates as one of their key performance metrics that is evaluated weekly.
Challenges
For several months conversions were increasing by upwards of .5% - 1% monthly. To achieve these rates they were using several tools including Google Analytics, Heatmap Software, a User Experience Agency, and several focus groups at universities. While Paul was glad to see his key metric increasing month over month, he also was looking for a solution that would cost less and provide higher results.
How Hotjar Helped
Paul was introduced to Hotjar during the Beta release and was immediately intrigued. Implementation took only 5 minutes, and the team at StudentCrowd began reviewing session replays within seconds. They proceeded to watch every video, successful reviews, half completed reviews, and reviews that never were started.
3 problems were identified immediately:
Students were spending over 10 seconds scrolling through universities on mobile.
Students significantly struggled to answer 2 parts of the review criteria.
On certain mobile devices, the [Submit Review] button was not visible.
The total time from identifying these issues to pushing the fixes live was less than 2 hours.
We wouldn't have been able to identify the problem and fix it so quickly without Hotjar.
Results
These small changes brought about a dramatic improvement. The review form starting converting at 15%, which was a 55% increase!!
The Key Takeaway
Small iterations can make massive improvements. This example showcases how making changes based on data doesn't need to take countless hours and significant budget. With only 2 hours of work Paul and his team were able to sky rocket their results well above what they were previously seeing.
Our thumbs up to StudentCrowd!
If you have your own story to share don't be shy. We love hearing how Hotjar has helped our customers grow. Visit our case study survey or feel free to comment below (this content was developed in part with Paul Humphreys – StudentCrowd COO & Founder).
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