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Combine insights with the Hotjar + Google Analytics integration

Find out what's happening in Google Analytics, and understand why it’s happening in Hotjar. Combining quantitative and qualitative data helps you discover and fix site and product issues faster, find optimization opportunities, and get stakeholders on board with compelling insights.

Hotjar is free forever. Upgrade anytime.

Combine insights with the Hotjar + Google Analytics integration

Find out what's happening in Google Analytics, and understand why it’s happening in Hotjar. Combining quantitative and qualitative data helps you discover and fix site and product issues faster, find optimization opportunities, and get stakeholders on board with compelling insights.

Hotjar is free forever. Upgrade anytime.

Why integrate Hotjar with Google Analytics?

Here's how it works

Hotjar gives you an intuitive, visual way to discover, consolidate, and communicate user needs.

Observe

Heatmaps visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave. Learn more

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How to use Hotjar and Google Analytics together

Google Analytics 🤝 Hotjar

It only takes a few minutes to get started. Understand how visitors behave on your site today.

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