Shadz Loresco

While product, UX, and marketing teams help shape a website or app’s homepage, a more powerful group holds the reins: the users. Their needs and preferences are key deciding factors in locking in an effective homepage design.

As your team's data partner, you empower colleagues to make predictions and decisions by seeking out valuable insights into your users, products, or services. But who—or what—empowers you? What data analytics tools do you rely on to accomplish your day-to-day work? 

If you still need to find your go-to solution, try Hotjar.

Multiple types of heatmaps—like click, move, and scroll heatmaps—have proven vital in visualizing complex interaction data. But when you’ve spent several minutes, even hours, toggling between them to glean on-page engagement insights, haven’t you wished to the analytics gods that there was a more efficient way to do your job?

We’re no deities, but we heard you. Hotjar’s alternative to this imperfect science isn’t a magic button, but another type of heatmap. Everybody, say hi to Engagement Zones. 👋

No business can please all prospects all the time (if you can, tell us your secrets!). But suppose a customer is unhappy with your brand, product, or service. Would you rather hear it from them directly, or find out by chance on social media or third-party review sites?

Capturing direct feedback from real users certainly sounds like the better option—and, luckily, it’s become much easier to do. 

Nowadays, small and midsize businesses (SMBs) with limited resources can conduct online surveys at any point of the buyer's journey—for free. With best-in-class survey tools, you can customize the survey flow and elements, deploy your questionnaire, and collect quality responses faster than ever.

Remember ChatGPT’s explosive debut in late 2022? Since then, within a matter of months, artificial intelligence (AI) has astonished the world with brand-new, advanced applications that could upend life and work as we know them. 

It’s perfectly fine to have mixed feelings about all this—we still do! But we’re sure you didn’t just come here for a pep talk. So, here’s a prompt, if you will:

Say goodbye to the janky chatbots of yore, and imagine what you and your customers could achieve with AI as it is now: a multipurpose technology with tremendous practical capabilities. Getting to grips with the new generation of AI in its early days is the fastest way to understand its impact on your business and broader industry.