Author
Louis Grenier
Louis was Senior Marketing Strategist at Hotjar until October 2020. A major marketing geek, Louis runs his podcast at Everyone Hates Marketers and believes that good marketing starts with understanding people (and not tricking them).
Blog Articles
Marketing
How to do market research in 4 steps: a lean approach to marketing research
From pinpointing your target audience and assessing your competitive advantage, to ongoing product development and customer satisfaction efforts, market research is a practice your business can only benefit from.
Learn how to conduct quick and effective market research using a lean approach in this article full of strategies and practical examples.
Louis Grenier
User research
1 year into NPS: the good, the bad, the ugly of getting our users’ feedback
What changes can we make that will have the most positive impact on our users and customers? Why are some of them leaving and never coming back?
These are two very important questions Hotjar needs to answer to continue to grow, and in order to answer them, we need user feedback.
One way to collect it is to ask the Net Promoter Score® (NPS) question:
“How likely are you to recommend Hotjar to a friend or colleague?” on a scale of zero to 10 (with 10 being extremely likely).
Louis Grenier
User research
The beginner’s guide to website feedback with 10 practical use cases
What do you do when your website is not converting, your product is not working, and people are leaving you? How do you find out what’s wrong—so you can fix it?
Louis Grenier
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