Sharon Biggar

Hotjar’s heatmaps and recordings provide context to real data. Here’s how the Hotjar team uses their tools to improve site performance and marketing efforts. 

Brands worry about how to treat customers. The answer is to show them love by listening and creating flawless experiences that aren’t frustrating. Here’s how. 

The customer is at the center of all marketing activities in product-led marketing, ultimately driving their success. Here’s how we use product-led marketing at Hotjar. 

There’s no perfect organization structure, but implementing marketing squads at Hotjar has increased happiness and efficiency—here’s how we made it work.

“You’re on mute." Three familiar words that rang throughout households across the globe, starting in March 2020. Three words acting as a metaphor for all the small, yet meaningful ways we’d have to adapt as we scrambled to function in our new remote world. 

It’s easy to guess what our customers want. But assuming we know them better than they know themselves can lead to failed campaigns, miscommunication, and churn. 

Do you or some of your team members turn their cameras off most of the time or stay quiet about new ideas? If your remote team has been struggling with collaboration, miscommunication, and decreased productivity, lack of trust could be a contributing factor.

What makes people invested in a company anymore?  Is it all about a higher salary? Remote work options?